Research topics
- Intercultural Management, Management of intercultural teams
- Linguistic dimension left by culture and language policies within companies
- Post-Merger organisational dynamics and organisational change
- Management of parent company/subsidiary relations
- Cultural interpretation of products using semiotics, international marketing
- Culture and strategy
- Ethnography in companies
- Latin America – Andean zone
Teaching and responsibilities
Teaching:
- Cross Cultural Management (CCM), management of intercultural teams
- Linguistics aspects of international settings and human interrelations
- International marketing, use of semiotics in marketing
- Fundamentals in anthropology and ethnography
- Carrying out interviews in qualitative research
Responsibilities:
- Head of the International Business Management (IBM) Master 2 programme (100% Anglophone)
Research chairs, agreements and contracts
- Serealina: Nouvelle-Aquitaine (NA) regional research contract on food resilience: identification from the consumer of regional products typicality (in collaboration with F. Cassou and J-P Galan)
- AFNOR research contract on CSR labels: “A multi-label comparison of their cultural roots and the instrumental and perceptual consequences for users” (in collaboration with St. Trébucq)
- PoLLinguEES: research project based on the organization of interdisciplinary, inter-laboratory, and interdepartmental seminars on language policies in higher education, with a specific focus on European Alliances.(ECor Research laboratory), with Martine Derivry-Plard
