Photo Passebois Juliette

PASSEBOIS DUCROS Juliette

Full professor

– IAE –

Bureau : n° D418

Team

Marketing

Focus on

Wine & Territory

Research topics

  • Consumer experience in a cultural and tourism context
  • Analysis of consumer-perceived value
  • Marketing strategies based on art and culture

Teaching and responsibilities

    • Market research
    • Consumer behavior
    • Strategic and operational marketing
    • Internal communications
    • Head of M1 Marketing and Communication
    • Head of M2 Media and non-media communication

Research chairs, agreements and contracts

  • EcoMob: Consumer information and urban mobility
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