AKIL Theo

Research topics

• My research activities focus on the effectiveness of current communicative registers that appeal to the terror and salience of mortality in a perspective of mobilizing stakeholders (at different levels: Macro, Meso and Micro) around societal issues (e.g., climate disruption, literacy, Covid- 19, etc.) with the aim of engaging in virtuous behaviors (e.g., pro-ecological, social, low-carbon, etc.).

Teaching and responsibilities

• Head of GEMA course
• My teaching activities focus on business management, marketing (digital, fundamental, strategic, operational, international, etc.), corporate strategy, business models, consumer behavior, customer relationship management and market research.

Research chairs, agreements and contracts