Photo ARCILA PERDOMO Diana
Team

Marketing

Focus on

Digital

thesis subject :

 

The impact of the passion for purchasing clothing and fashion items on second-hand platforms, between responsible consumption and overconsumption.

Thesis start date :

 

Septembre 2023

Name of thesis supervisor(s) :

 

Catherine VIOT

Thesis abstract :

 

This research focuses on the behavior of buyers on second-hand platforms. Can the passion for purchasing fashion items lead some consumers to overconsumption on second-hand platforms? Indeed, this question addresses the risks posed by some consumers’ passion for fashion, which can turn into obsessive and addictive behavior towards second-hand platforms. The initial results of an exploratory study show a trend towards overconsumption (intensive consumption) and raise the question of dependency among certain consumers.

 

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