Photo VLAD Marina

VLAD Mariana

Associate professor

– IUT –

Bureau : n° B310

Team

Marketing

Focus on

Digital

Research topics

  • perceived value of digital tools
  • shopping experience
  • consumer well-being
  • brand loyalty

Teaching and responsibilities

  • point-of-sale marketing
  • merchandising
  • market research
  • distribution strategies

Research chairs, agreements and contracts

  • CCC -Projection” agreement with the Club du Commerce Connecté
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