Photo FLACANDJI Michael

FLACANDJI Michaël

Associate professor – HDR

– IAE –

Bureau : n° D418

Team

Marketing

Focus on

Digital

Research topics

  • Customer experience, shopping experience, digitalization of the experience
  • Service failure and service recovery
  • Loyalty programs

Teaching and responsibilities

  • Teaching responsibility: M2 Marketing Stratégique (IAE Bordeaux)
  • Courses taught: retailing, digital marketing, customer relationship management, market research, strategic marketing, etc.

Research chairs, agreements and contracts

  • Member of the French Loyalty Observatory (Observatoire de la Fidélité)
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